LinkedMN – Neighbors helping Each Other
Having grown up on a farm in Minnesota, we always took care of our neighbors & helped them when we could. When I saw this effort from the LinkedMN group I was so impressed with the concept. The...
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Join Me at Online Marketing Summit in Minneapolis
The social web has put new demands on marketers and communications professionals. Digital marketing is an evolution of SEO PPC, email marketing and requires integrating web content and interactions on...
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Real Community Managers Don’t Do Karaoke
Community Managers aren’t the best followers in many ways. You’ll usually find them leading culture shifts at companies encouraging others to join in their march. This post is inspired by the ebook...
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5 Barriers to Becoming a Social Business
It’s no small feat for a company to transition to become a social business. One would think that it’s easier for smaller organizations, but companies of all sizes face the following barriers. 1....
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The ROI of Blogging and Personal Brand Building and 5 Reasons to Invest
An overview of the lifetime traffic around my blog made me realize how much my blogging has impacted my personal brand and the ROI around it. This quick exercise made me realize that I need to start...
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Recruit Employees to Grow Your Community and Drive Growth
Every Community Manager knows how much effort it takes to grow a young Community and encourage engagement in an established one. Most Communities also include social outposts on channels such as...
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Attaining New Customers via Outstanding Customer Care
My blogging recently has been in the form of guest posts. I will start republishing them here. This post was written for the Desk.com blog and was later published on the Salesforce.com blog. You’ve...
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How to Find a Job in Social Media
It’s exciting to see that social media jobs are mainstream in companies of all sizes! The role has evolved into a number of specializations as many of us predicted it would. And companies are realizing...
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How to Make a Business Social
There has been a lot of focus of late on how to become a social business. In fact I joined Dell back in 2011 because of their maturity as a social business. The story really goes back to 2007 when I...
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B2B Tech Content: 5 Lessons to Measure Content Effectiveness
I had the opportunity to be part of an all day workshop on Tech Content at Content Marketing World 2014. I joined content extraordinaires Lee Odden, Pam Didner, Koka Sexton and Deanna Lazzaroni to...
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3 Steps to Cross-Functional Collaboration
How many times have you wished that various teams would collaborate? It is an easy process to get teams to work together cross-functionally. 1. Choose the agenda for the group carefully. Make sure that...
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